Mark Foster
Social Media | Growth | Marketing
Social media storytelling
I am a creative content leader with 10+ years’ experience building gaming brands, leading multidisciplinary creative teams and developing audience-first content strategies for global franchises.
Experienced across editorial, social and digital storytelling, with a proven track record creating campaigns, growing communities and delivering content for some of gaming’s biggest brands.
Previous work
Creative content lead for Activision Blizzard’s flagship EMEA gaming franchises, overseeing content strategy, creative development and delivery across Call of Duty, World of Warcraft, Diablo and Overwatch.
Led daily social ideation, creative development and asset approval within a fast-paced content newsroom, resulting in 103 million unique engagements on over 516,000 posts in 4 years.
Led creative and editorial direction for GAMINGbible, developing content strategies across gaming news, culture, entertainment and social platforms.
Oversaw combined monthly reach of over 15 million on socials, site readership of 2.7 million unique monthly users, and management of 10+ skilled members of staff.
Founded UNILAD Gaming, building the brand’s creative identity, content strategy and audience growth approach from launch.
Built social presence from the ground up, growing channels organically to over 7 million followers, peaking with 100M engagements in 2017.
Oversaw social content production including video concepts, scripting, creative direction and platform optimisation.